Four Tips to Get Good Effect in Trade Show

Trade shows are a very powerful marketing medium. They bring together thousands of international buyers and sellers in one place in a short space of time. So it is important for exhibitor to try their best in exhibition well. And these are four classical tips to get good effect in trade show.

First, choosing the right trade shows to attend.

Before attending an exhibition, you should spend some time checking out the trade show's website and see which kind of trade show is suitable for your attending. At the same time, do remember see which companies will be in there.

Second, order an available location and have a creative booth.

A good location will let you meet more visitors. The unique trade show booth shape will give an unforgettable impression to visitors. The most effective graphic elements for your trade show booth that portray your key messages and fulfill your brand communications needs.

Third, bring many businesses cards and flyers.

Bring businesses cards and copies of your sell sheet with you everywhere. Besides exhibition, you might meet an important contact anywhere--like the lobby, at the bar, or even riding the elevator. So be prepared well.

Fourth, Follow up.

Once you have someone's card, you must follow up. All of your efforts will have been for naught if you don't. I recommend waiting at least a week to do so.

Get Noticed at a Trade Show with Good Skills

Though B2B sales are more and more welcomed in these years, trade show exhibition is still favored by enterprises with its unique advantages. But as an exhibitor, how to stand out in the trade show?

There are some good skills to help you get noticed at a trade show.

Create a Warm Entrance

When you prepare your portable trade show booth for a trade show exhibition, do remember design some entrances in case that visitors come from different directions. At the same time, let your sales person stand at the side of the entrance and keep the smile when others pass by there. This way, visitors will feel you are friendly and want to talk with you and your products more.

Wonderful staffs

Trade shows are a busy place where multi-tasking it a must. Make sure your staffers that can handle multi-tasks in busy trade show environment. Trade shows have long, draining hours and which require event staffers to remain on their feet the whole time, while also keeping their personalities and moods turned on. 

Show Your Strength

For many small enterprises, they may have less company strength compared with other bigger enterprises. In this case, showing there great products with live demo or demonstrated video will be good.  

Pass out Free Gifts

Giving something away in exhibition is good for your secondary exposure and which can attract more potential customers. Maybe in this time, they don’t buy your products but they have time later to use your product. And do remember that “Just let them have a deeply impression on you and your products”