3 Key Elements to Attract Attention in A Trade Show

As we all know, attending trade shows can increase exposure for a company no matter how large or small, but first you need to attract attention. How to attract attention in a trade show? Just follow the following three key factors.

1. Visual Impact on Trade Show Booth

The unique design on your trade show booth is very important due to visitors are always curious about new designs. And with curiosity, I do believe more potential customers will visit your booth and achieve the company's exposure. Of course, to some extent, the novel design can reflect the company's innovation and a strong economic strength. And which can make people to believe in the company from the heart.

In the past Shanghai International Advertising Technology & Equipment Exhibition, Hawk Display was an example. And which were praised by many domestic and foreign customers due to its innovative and great Exhilite trade show booth design.

2. Highlight Display and Demonstrate of New Products

As we all know, to attend a trade show, there is no doubt that we will meet lots of competing suppliers. And it seems difficult to give customers a good impression with similar products. But highlight your new products and demonstrate their functions at scene maybe are effective things to do. The demonstration will attract curious customers and increase their confidence in the quality of products. And which will also expand exchanges and cooperation in the future.

On July Shanghai exhibition, Hawk Display showed new products electric roll up brow and waterproof LED light boxes in a renowned location, attracting many visitors.

3. Visible Logo of Company and Brand

Simple and prominent logo, which is not only can make visitors remember your company quickly in mind, but also make visitors to find your trade show booth easily. At the same time, do not forget the link between your company logo and brand logo and remember show them appropriately.

As we all know, Hawk Display is a professional portable display equipment manufacturer, and Exhilite is flag-ship brand out of its four brands now. However, in Shanghai exhibition, the large booth of Hawk Display only showed Exhilite logo and which made many customers doubted that whether this Exhilite booth is belong to Hawk Display.