3 Risks of Attending an Trade Show Exhibition

Attending an exhibition, you can get benefits for your business. However, the risk is being. Today, let’s talk about the risk of attending an exhibition, and try to avoid these risks and do better in exhibition.

1: Choosing a wrong trade show exhibition.

Choosing the wrong trade show exhibition to exhibit your business's products or services can result in displaying to the wrong audience. Surely, choosing a suitable trade show exhibition in your industry is not enough, you should think of its effect in the past and the expected results in this year, then do your choice.

2: The expense about trade shows exhibition is costly.

Attending an exhibition, there is no doubt that you will pay the costly participation fees. Besides these, you should also consider other expense, including travelling expense to trade show exhibition, the cost of trade show booth and display products, and the spending in staffs eating and accommodation.

3: Staffs can not do their original work well during exhibition time

Usually, it takes exhibitors 3 days for attending exhibition at least. In these 3 days, exhibitors should be in trade show hall whole day times, so he or she can not deal with their original work well, and which maybe take some bad impact. So before attending an exhibition, it required staffs thinking these things and solve them well in advance.

Benefits of tension fabric display for exhibition

Trade show products are the perfect way to get noticed at an exhibition. So it is important to have your trade show display products as eye catching as possible. Among many kinds of trade show display products, tension fabric display products are good for business man if they can take advantages of them well.

Tension fabric display product comes with various sizes. You can customize size to fit nicely into your booth. The shapes of tension fabric are richness, you can choose standard or unique shapes as you taste.

Due to tension fabric display products are made of aluminum tubes, it is easy to add all kinds of accessories to expand function. Like adding LED lights to shine your booth, like adding portable magazine panel and table to store some magazine for reading. Surely, you can also add TV rack for hanging TV then drawing the consumer’s eye with high visual impact. 

With comprehensive design, all tension fabric display products can be assembled and disassembled by hand. And they are simple to disassemble as small pieces, which is good for transport and store.

In terms of the fabric of tension fabric display is wrinkle free, it will be crisp, sharp, and draw positive attention to those walking past your exhibition. In this environmental protection era, there is no doubt that tension fabric display products will become the trends.

Hawk Display’s Boss Shared the Topic of “The Design Thinking of Products in Internet Age”

On December 2, the general manager Mir Sun of Hawk Display shared his original topic“the Design Thinking of Products in Internet Age” in Changzhou institute technology. With various teaching ways, the whole classroom was full of active atmosphere. Novel and high quality contents gained the eyeballs of all college students from the design departments.

             

For topic “the Design Thinking of Products in Internet Age”, Mir Sun had a detailed interpretation from three aspects. One is “Internet Age”, one is “Design thinking” and the other one is “9 thinking levels of product design”

Mir Sun pointed out, the design could not do without three requirements of "body" “brain "and" heart", and the pursuit of happiness from heart should be the core factor. This was an age of the internet. It was also an age of “the user experience is the highest”. Designers should attach great importance to customer feedback or change their role to be the true customer who using products frequently to achieve creation or design. Mir Sun told students that the “Paipai” reception desk is the result of switching roles.

Mir Sun said, sprint is very important for designer. To get sprint, you should have a heart of curiosity, and love learning and explore. Second, you should like sharing and saying. Though the sharing, there will be more wise by the collision of wisdoms. In the end, it is belief for designing new products and you want to be successful.

At the scene, Mir Sun had an active chatting with students. And he was shocked by the extraordinary imagination from students, like “the car which can run in the water, road, air", like “the colorful cloth which can change the color freely", like "modular, free combination". Mir Sun also said that he would give more foreigner books about design to the students, and expected to create creative project through the cooperation with more students who have ideas in the future.

Hawk Display’s 38 Person Stood Out in First Changzhou Walk Activity

On 22^nd December, Changzhou first walk activity was kicked of in beautiful and low carbon Gehu park. And there were 38 employees from Hawk Display who participated in this activity and became the most walk enterprise team at scene.  

Walk activity is admitted to propaganda the life theme of low carbon and environmental protection and which called “Green walk, Good health!” And the theme is similar to the product theme “Green, low carbon and environmental protection” of Hawk Display.

At 9am, holding a banner in hand, wearing green coat, Hawk Display’s staffs started their journey of 10 km with sporadic light rain. In this team, some people come from the first production line, and some people who are senior executives. Besides young people, there were some older men.

Along the way, several people gone together, they encouraged each other and with high spirit, as if there was no the trace of weariness on the face.

One and a half hours later, everyone's journey of 10 km ended perfectly and gradually. Holding the medal in the hand, everyone smiled happily. This was a kind of joy, but also a challenge. Then, everyone took out the phone, taking photos with phone or helping others to take the photo to record this happy time.

We are from Hawk Display, and our sprints are on behalf of Hawk Display’s sprint. Though the walk activity was ended, but our sprint of “perseverance” “unity” and “advance bravely” will never disappear.

Roll Up Banner

Roll up banner is a perfect product for adverting, promotion and exhibition. There are many kinds of roll up banners, how to choose the most suitable one for you? Just follow with me to see the main types and composition of roll up banners.

First, top clip of Roll up banner:

There are two kinds of top rails for roll up banners.

(A)  Snap clip rail, you can insert the display graphic to the clip and close the clip to fix the graphic.

(B)  Adhesive rail, you should paste the graphic to a plastic or aluminum bar and then insert the bar to the top clip.

There is another type which can install graphic quickly by Velcro. Usually, the clip-on rail is stronger than other type rails.

Second, 3-pole of Roll up banner:

There are three kinds of poles for roll up banners.

First, the 3-poles without plastic support cap. It’s used for banner with a hook on the top rail.

Second, the 3-poles with plastic support cap

(A)  the adjustable pole, with height be adjusted from 160cm to 200cm.

(B)  the non-adjustable pole. Generally speaking, it’s safer and more durable.

Besides, Hawk Display can offer higher and bigger adjustable pole for super large roll up banner.

Third, bases of roll up banner:

Roll up banner with aluminum bases is good for indoor or sunny day display, plastic bases is good for outdoor or rainy day display. Among aluminum bases, there are lots of styles for you to choose from. Usually, the aluminum base with swing out foot is relatively cheap. But it’s not good for long display. The added swing out feet is designed to keep stable in terms of the simple scheme. The aluminum base without swing out feet had a stable scheme, and the price is higher.

In order to meet request and taste of different customers, there are various shapes of aluminum bases to select. And the base construction is different. Some can install the graphic by inserting it to the roll screen and close its snap bar. Some can install the graphic by sticking it on PET lead paper directly. There is another type of base, whose installation way is same to the top clip, you can paste the graphic to a plastic or aluminum bar and then insert the bar to the base.

In terms of different design, some bases have spaces for storing roll up poles, which is more convenient for exhibitors. 

The graphics of roll up banner:

You can choose different graphics display for different roll up banners. First, single sided roll up banner. Second, double sided roll up banner. Third, scrolling roll up banner.

Accessories of Roll up banner:

Package bag, Printed roll up banner graphic, Spotlights

FESPA CHINA & CSGIA 2015: Hawk Display is Coming!

Do you remember Hawk Display’s exhibition booth and display products in FESPA 2015 which held in Colon Mess, Germany this May? Miss it in that exhibition? No worry, Hawk Display will continue attend FESPA CHINA & CSGIA 2015 this month. Hurry to see!

About FESPA China & CSGIA 2015:

Exhibition Time: Oct.21-23, 2015

Exhibition address: Shanghai New International Expo Centre (SNIEC), China

FESPA China & CSGIA is the event for the sign and graphic community. It will showcase the very latest technology for wide format digital and screen print, gathering a huge and exciting range of new technologies and products, including screen and pad printing, digital printing, textile printing, heat transfer printing, digital textile printing, digital imaging, advertising and inkjet printing.

In this exhibition, Hawk Display’s booth N1026 located at N1 hall. And TFframe brand products will be the theme of this exhibition of Hawk Display.

TFframe is a Tool-free frame-making solution for LED Light boxes. It adopts aluminum and LED modular components with superb quality together with patented high precision connector to produce the high quality, safety and polished framing system.

The framing system can widely apply to exhibition hall, retail shop, automobile "4SW shop and interior decoration. Hawk Display can provide all kinds of standard and nonstandard size frame system to meet different needs. The graphic image of light boxes will be made according to customers’ design with Korean D.gen direct digital print on tension fabrics. 

TFframe LED light boxes 

What Trade Show Display Hawk Display are Professional in?

Not be strange with Hawk Display? But do not know what trade show display products they are professional in? Maybe these article is useful for you to understand Hawk Display well.

Hawk Display is professional in these products:

Roll up banner stands:

Ideal for conferences, promotional events, trade expos and in-store displays, a high-quality roll up banner stand is a guaranteed route to increasing your brand’s visibility.

Hawk Display can provide all kinds of roll up banner stands to choose from, including patented folding roll up banner stands, indoor or outdoor roll up banner stands. All matched package bags of roll up banner stands is provided as an accessory. The graphic on roll up banner stands are customized. 

Pop up display:

Pop up displays are welcomed by lots of businessmen due to its unique functions. Its large graphic is good for product promotions and displays and it's easy to carry and set up with folding frames.

As a professional pop up display manufacturer, Hawk Display can offer all kinds of high quality pop up displays, including traditional straight fabric or magnetic pop up displays, curved fabric or magnetic pop up displays and pop up displays with special shapes.

Poster stands:

Outdoor poster stand are designed for rainy or windy day display. Poster stand are portable and economic to display with high quality. Hawk Display cover a wide range of attractive styles and sizes to meet your advertising needs, such as lighted poster stands, aluminum poster stands and plastic poster stands. Customized graphics can attract customers inside your store or business.

Exhilite tension fabric display:

Tension fabric display is a system name for combined products of tube frame and tension fabric. The tube frames are easy to install, and which can be set up in minutes. The fabric stretch fabric pillow case graphic fits snugly over the frame to create a seamless and eye catching display.

Hawk Display can offer all kinds of standard and non-standard trade show tension fabric displays, and all of them are stylish and modern to display. Optional trade show display case for convenient storage and transport.

TFframe Light box display:

Light box display is a low energy high efficiency sign with long lasting value. With high visual impact of LED light, LED light box is a good display product for shop and event. Due to Hawk Display adapt patented high precision connector to link aluminum profiles of light box display, the light box is easy to install and no need tools. With professional design, the shape of light box display is various. With changeable vivid tension graphic, it will be a convenient helper for you.

Exhilite Hanging banners:

Hanging banners are one of the attention grabbers to your trade show booth. With different sizes and styles, Hawk Display’s hanging banners can meet your various needs. The whole frame consisted by aluminum tubes are lightweight yet durable, which makes it easy for transportation. You can install them without tools. The tension fabric graphic covering on the frame can also be customized.

Tfframe or Exhilite Trade show booths:

Hawk Display can offer two kinds of trade show booths, one is TFframe trade show booths, and the other one is Exhilite trade show booths. TFframe trade show booth is mainly made of aluminum profiles, which bring the serious feeling to visitors, and the other one is made of aluminum tube frames, which is stylish with lively style. Hawk Display can provide configuration flexibility with multifaceted components for your trade show booth which facilitate different combinations and for future expansion.

How to create an economical and wonderful trade show booth?

For most enterprises, their same willing is to have a wonderful trade show booth with less cost. But as we all know, the wonderful trade show booth from market always cost much, and which as the saying that “a thing is worth to its value”. So, how to achieve it?

As a reader who has read many articles about trade show booth and also as a staff of Hawk Display who is familiar to its Exhilite trade show booth products. Maybe I can tell you a good way to create an economical but wonderful trade show booth. And the following is.

一，It is a reusable trade show booth.

As we all know, reusable thing always can save money for us, and trade show booth included. Using a reusable trade show booth, we can save much money in exhibitions. But it is not enough to do this well due to the same booth usually can not bring fresh feeling to others and attract others in exhibitions. It is necessary for us to change the look of trade show booth. Like Exhilite trade show booths, and which is a combination of aluminum tube frames and fabrics. You can give booth a fresh set of graphics! At the same time, the fabric can bring your new theme to your exhibition.

二，Parts of trade show booth can be combined freely.

Just like a woman, it’s not enough for her to bring new look by changing the clothes, a new hair style is need. So creating a new look for trade show booth, you should change the graphics, you also need change its style. How to change style and no need extra money? Maybe the parts of whole trade show booth can be moved is better. Then through different combination to bring new look to others.

三，The trade show booth is easy to install, saving labor costs.

With the development of technology and the chase of portable, the trade show booth with simple installation is welcomed by exhibitors, and which not only can save time, but also can save labor costs. As far as I know, TFframe or Exhilite trade show booths are good examples, especially Exhilite trade show booth, which can install without tools. And the most Tfframe trade show booths are easy to install with some patented connectors. 

4 fashion roll up banner stands

Need a roll up banner stand for your trade show exhibitions and promotion activity? These four kinds of roll up banner stands from Hawk Display with creative design will be your good choice and which can shine your display absolutely.

Folding roll up banner stand HQ-1 with 115x200cm size

 

In terms of foldable frame design, this roll up banner stand can be installed in quickest time. With handle on the frame, you can pull the frame with graphic easily for display. Due to its unique design, the height of this roll up display banner is adjustable. And you can display it with height from 0-200cm. As we all know, there is advantage, also there is disadvantage. It is a little difficult to change the graphic on this roll up banner stands. With black color, this folding roll up banner stand HQ-1 is novel to display compared with many silver roll up banners in the markets.

LED scrolling roll up banner stand HK-V3F:

With high visual impact LED design on the base, scrolling roll up banner stand HK-V3F can attract more visitors in trade show and attracts more visitors. Due to LED texts can be edited into various languages and can be easily changed through load software of Android phone, this LED roll up banner stand is welcomed by lots of visitors in Hawk Display’s past exhibitions.

Linked roll up banner stand HO-1X2:

Using roll up banner stands to achieve large format graphic display is not strange for most exhibitors. Among many linked roll up banner stands in the markets, roll up banner stand HO-1X2 from Hawk Display are unique to display with curved line style while other linked roll up banners with style of straight line. Surely, this roll up banner stands can achieve style of straight line too with creative top graphic clip and bottom base design.

Mini scrolling roll up banner stands HK-3M:

Maybe you have seen the mini roll up banner stands with single or double sided, but less seen the mini roll up banner stand with scrolling graphic. The mini scrolling roll up banner stand HK-3M from Hawk Display is good to increase your information exposure in market, trade show, 4s shop. With cute shape and small scrolling graphic, it is liked by many visitors whatever display.

3 Tips to Have A Better Result In Trade Show Exhibition

Attending an exhibition is one of the best ways to meet your audience face-to-face, boost your brand awareness and expand your business. But it is not easy to gain success for every exhibitor due to fierce competition. So before attending an exhibition, you should know these skills well and gain a better result.

Choose right trade show display products:

As we all know, sometimes trade show display rentals allow you to use a better trade show display products what it would cost to purchase one. But maybe this is only for enterprises who participate in exhibitions rarely. As a normal enterprise, its better to purchase a standard trade show display products and it would be a great investment reusable frame and changeable tension fabric.

Go with a small trade show booth and hot and new products:

The bigger booths are not always the ones that get the most attention, just the ones that cost the most. If you find a professional trade show booth designer, the small booth designed by him will have the same effect in trade show. Due to all trade show exhibitions is a visual feast of products, and there are lots of competitors with similar products, so try to bring your hot and new products and show your difference.

Propagate your exhibition before exhibition:

In our society, social media is a great way to explore your information and make more people know you. Before your exhibition, it’s better to propagate your exhibition information, such as your booth number, booth picture, booth location and display products in this exhibition through your social media channels, blog posts, and press releases. At the same time, remember to tell the time and information about this event to attract more visitors when propagating your information.

Five Skills to Choose A High Quality Fabric Pop up display

Pop up display is very popular using in the exhibition or advertising activities, especially fabric trade show pop up display. In our intense competition society, there are many suppliers can do fabric pop up displays, and there is no doubt that the quality of them is not the same. So how to choose a fabric trade show pop up display with high quality? There are five keys.

First, see the diameter of whole pop up display frame. High quality fabric pop up display has thicker diameter.

Second, see the connectors of fabric pop up display frame. The connectors of frames should be made of high quality materials and no deformation. 

Third, see the materials of frame lock.  It is better to use iron hooks which to ensure the steady of pop up display instead of plastic hooks. 

Fourth, see the adjustable feet of fabric pop up display. High quality fabric pop up display has perfect adjustable feet. And it's better to have adjustable feet in front of the frame base and the back of the frame base. Surely, using bigger adjustable feet is more wonderful.

Fifth, high quality fabric pop up display comes with a unique roll of Velcro which is used for installing graphics. In most Velcro rolls, there is no stick in back of Velcro, but the high quality Velcro does. With stick, exhibitors do not need to sew the graphic on the Velcro and can install graphic quickly and easily. Surely, different Velcro is made of different materials, and high quality Velcro is dense. 

Why Choose Portable Trade Show Display Counter of Hawk Display?

Whatever exhibitions you attend, it is essential to use a portable trade show display counter. Due to portable trade show display counter can give users the ability to connect with clients on a more balanced plane, and which can store or put brochures for propagating company Information.

In many kinds of portable trade show display counters, portable trade show display counter is a welcomed product for exhibitors. Surely, it is skillful for you to choose a good portable trade show display counter supplier. Hawk Display, as a professional portable trade show display counter manufacturer, maybe it will be your good choice with high quality trade show display counter.

Hawk Display’s portable trade show display counters advantages:

Square trade show display counters design, provides event or exhibition a more professional look

High quality wooden board makes the table top elegant gloss finish, wear resistant and water resistant

Folding wooden board, saving package space

Velcro design on frame top and bottom of wooden, reducing friction and damage

Perfect top-middle support pole design, making whole top more smooth and stable

Install Logo or promotion fabric graphics easily with Velcro whose back is full of sticker

Folding pop up counter design, quick and convenient to set up

Inset inter-layer board design, enlarge the store space for brochures and other things

Trade show display counters of Hawk Display:

As a leading advertising or exhibition display equipment supplier, Hawk Display can offer all kinds of trade show display counters for trade shows, conventions, shops etc. Such as hot and new folding trade show counter 3D-99AS, which install in seconds; Such as fabric trade show display counter with built-in Ipad holder or unique shapes; Such as Aluminum profile trade show counters, which will be more attractive with lighting design. Hawk Display can also offer a kind of trade show counter, which can be used as a trade show display case too. Through with different configurations, these trade show display counters are all extremely easy to set-up.

C-STAR 2015 of Hawk Display is coming!

From 13th-15^th, this may, Hawk Display will attend C-STAR 2015, which will be held at NO.2345, Longyang road, Putong New District, Shanghai, China. And its booth is in hall N1 booth F02, welcome to visit!

About C-STAR:

C-STAR 2015 is a new trade fair launched by EuroShop in China. EuroShop, the world’s leading retail event, continues to take place every three years in Düsseldorf.

C-STAR 2015 has its clear four-pillar structure:

• Shopfitting, Lighting, Refrigeration, Store Design

• Retail Technology

• Visual Merchandising & Marketing

• Stand Construction

About Hawk Display:

Hawk Display, china leading manufacturer of portable trade show display products and advertising display equipment, and which gained more than 100 patents, including 4 foreign patents. Now, Hawk Display became a known advertising display equipment exported company with four brands: Exhilite, Tframe, Hawk and Expoprink with development.

And under the support of innovation and high-quality on all portable trade show display products, Hawk Display attends many exhibitions every year to expand its market, such as ISA, Euro Shop, Viscom, SGIA, APPPEXPO etc.

Trade Show Counters

Attending an exhibition, it is unavoidable for you to use a trade show counters to display your marketing materials, and as a platform for your conversation with visitors. Due to the unique feature of exhibition, a trade show counter with quick installation is pleasing.

As a leading advertising or exhibition display supplier, Hawk Display offers kinds of portable trade show counters for trade shows, conventions, shops etc, and all of them are extremely easy to set-up though with a wide variety of configurations. And which can be divided into four main systems.

1. Pop up trade show counters system

Pop up trade show counter is a combination structure of aluminum pop up folding frame, PVC panel printing fabric and wooden panels. With the folding structure, this counter is very easy to set up and package. And the graphic of this trade show display counter is easy to change in terms of Velcro attachment. What’s more, it’s easy for carry with a matched package case with built-in handle and wheels. 

2. Aluminum tube trade show counters system

Aluminum tube trade show counter is a combination structure of aluminum tube, dye-sub printing fabric and wooden or high quality plastic panels. It is easy to assemble and use in minutes. With small pieces, a portable package bag can package it well and transport quickly.   

As creative design on built-in safety Ipad holder, back zipper and the appearance of various shapes, these trade show counters are more popular. 

3. Aluminum profile trade show counters system

Aluminum profile trade show counter is a main work of aluminum profiles frame, dye-sub printing fabric and LEDs. It is stable and durable for display. And with lighting design, it’s attractive. The shape of this trade show counter is various, and which can make a feeling of atmosphere due to its unique profile structure combination.

4. Functional Trade show counters system

Hawk Display can offer trade show counters with many functions. This is a kind of deformable trade show counter, which not only can used as a trade show counter but also can be used as a trade show case. And when used as a package case, it has a large capacity and can carry exhibition display equipment everywhere conveniently. When used as a promotion counter, you only need few minutes to install it without tools. As for some trade show cases, the installation is easier, it is OK only to add a circle or curved wooden panel.

There is another trade show counter of Hawk Display which is latest in the world. It is a folding trade show display counter 3D-99AS, which install only in second, and welcomed by lots of foreigners in series exhibitions of Hawk Display.

One-stop Trade Show Display Services Supplier--------Exhilite

With creative technology and richness accumulated experience, Exhilite, one important brand of Hawk Display will be a good choose for your trade show exhibition, and which can offer one-stop trade show display services for you with 3 advantages.

Advantage 1: The support of world’s first ERP trade show design software

This trade show design software is professional in exhibition booth design, and can design all kinds of portable trade show booths quickly and easily. Due to its unique function on gathering information of trade show booth design, quotation and remain materials to build trade show display booths, it will be the best helper of exhibitors.

Advantage 2: Professional production on trade show display products

With years of professional production and tailoring experience, coupled with the support of many advanced machines, like imported 3-D bending machine, Korea high precision digital printers, Exhilite can offer all kinds of high quality portable trade show display products with vivid graphics.

Advantage 3: The support of Hawk Display’s global chain service.

With global network of Hawk Display in Germany, Canada, Australia, Dubai, USA, Hokong, you can enjoy our comprehensive dispatching service and installation service easily. At the same time, all exhilite trade show products are durable due to all parts of Exhilite trade show display products is GM product, you can change any part of them easily.

New Exhibition of Hawk Display is coming this April

Time flies! The new exhibition “ISA International Sign Expo 2015” of Hawk Display is coming after past APPPEXPO of Hawk Display which ended on 14^th this march!

ISA International Sign Expo is a good place to find everything you need to be successful in the sign and visual communications industry – including wide format printing, digital signage, LEDs, vehicle wrapping and more. It will be held in Mandalay Bay, Las Vegas from 9th to 11th this April. And the booth of Hawk Display is No #5768.

As one of China leading advertising and exhibition portable trade show display imported enterprises, Hawk Display has entered many domestic and foreign exhibitions every year, such as SGIA Expo, Viscom, APPPEXPO etc. With the show of their high quality and creative portable trade show display products, Hawk Display gained lots of new customers every year.

Hot Portable Trade Show Displays in 2015 APPPEXPO

On March 14, the 23^rd Shanghai International Ad & Sign Expo (APPPEXPO) ended in national (Shanghai) center for exhibition and convention. Summarizing this exhibition, the following portable trade show displays became the hot products of Hawk Display.

“Paipai” reception desk3D-99AS:

A folding reception desk who can install in seconds

Patent No ZL 201320531822.3

Fashion and stylish display
Easy to take with a small folding piece and package
Stable and durable with stable aluminum frame
Changeable and washable graphics

Waterproof LED poster standYC-15C LED:

Waterproof design, an ideal outdoor LED poster stand

New design, the appearance is vogue and concise

Rechargeable battery

Lighting more than 8 hours for one-time charge

Water content increased by 50%, more stable

Front-opening aluminum frame, easy to change graphic
Anti-glare PVC poster covers ensure clarity of message

Optional color, black and silver

Folding roll up banner HQ-1:

Easy to carry with built-in handle

Quick installation with automatic folding frame

Adjustable height within 200cm

Changeable graphic

Wide-screen display

New Super-thin light box displays:

Single sided fabric light box with thickness of 20cm

Double sided fabric light box with 40cm thickness

Snap light frame with 28cm thickness

Aluminum frame, durable