3 Mistakes You Should Avoid in Preparing an Exhibition

With all kinds of trade show tips online, I believe that everyone is familiar with how to prepare an exhibition. Compared with the useful tips, sometimes the painful experiences in others' exhibition might be more useful to you. So let's find the 3 most common mistakes and if you avoid these mistakes, it will be easily for you to have an good exhibition, thus making a better return on your exhibition investment.

Mistakes leading to failure

First, cut budget in your exhibition equipment.
As we all know, it takes a lot of money to attend trade shows for every exhibitor, especially to participate in an international exhibition. So lots of exhibitors try to save money elsewhere, such as using old display booth, old or cheap carpet, cutting extra plants or subsidiary display equipment etc.

If you do anything above, you are making a huge mistake. The exhibition booth and everything in there is a reflection of your brand and company image. You can compare and negotiate the pricing with your provider, but you shouldn't compromise the quality for cheaper products. Put a big investment in the right thing, and you can get big returns. Also you can save by changing a new fabric of your display booth with the same inner frame.

Second, bring wrong staff to your exhibition.
The staff is an important part in an exhibition. Professional staff can attract more customers to visit. Wrong staff may have the opposite results. Then, what's wrong staff? They are people who are untrained in courtesy and professional knowledge. In an exhibition, the staff should learn to smile to everyone, introduce products fluently and listen to visitor's opinions, suggestions carefully etc.

Finally, change your slogan constantly in the same subject. 
At a trade show, lots of exhibitors who have various products like to change their slogan in order to attract more visitors. But they do not know this is wrong and will cause counterproductive results. Why? It is not good for your brand building if you have too many themes. Selecting an unifying theme, and slightly changing in the slogan will be more acceptable.

So did you make any of the above mistakes? Try to avoid them and you may have a good exhibition turnout. And if you need some exhibition display equipment, you can have a look at Hawk display, which offers all kinds of TF TUBE display booth, portable display and all kinds of digital printing fabric for your exhibition.