What Is the Truth of Selling?

Looking at today's sales sector, it is full of stories like "selling the refrigerator to the Arctic" or "selling the comb to the monks", which are classic idols in the marketing sector. But is this a good way to sell things? What is the truth of selling?

What is the truth of selling?

This is an interesting and true story, which might tell you what the truth of selling. A printer manufacturing company was recruiting outstanding salesman in New York. The company boss finally chose three candidates to examine and to find the best. Among three competitors, one is a teenage girl Anne who comes from Philadelphia.

The boss gave them a task and told them to try their best to show their selling ability within one day. How to show their ability perfectly? After they went out of the company, these salesman began to discuss it. One person said: "sell the products to the people who don't need it! This could show our ability best, so I decided to look for a farmer and sell the printer to him."

"Sounds great! I would find a fishermen and sell my printer to him" the other candidate said with joy.

Before they set off, they asked Anne to go with them. Anne thought for a minute and said" I think it was difficult. I would rather to do some easy things. " After that, Anne went towards to another position.

One day later, the boss met them again in the office, and asked them what they had done to show their ability. "I spent one day and finally sold the printer to a farmer" One candidate said proudly and added " You should know, the farmer doesn't need the printer at all, but I let him buy one."

The boss nodded and said nothing." I spent two hours running to the riverside of the countryside, and then spent one hour to find the fisherman. Finally, I had spent four hours and persuaded him to buy a printer when the sun was went down."

The boss still nodded, and asked Anne:" who you sold the products to? A cooking women? A women who are walking with dog?" "No, I sold the products to three electric businessman". Anne answered and handed the files to the boss - three orders of 600 printers.

The boss looked at the orders out of joy and then he hired Anne. At that time, two other candidates were not convinced and asked why. " I thought you misunderstand the meaning of ability. Ability means using the shortest time to finish the easiest thing instead of using time to finish an inconceivable thing. Who made greater contributions to the company, people who sold 600 printers to the electric businessman, or people who sold a printer to a farmer or fisherman?

The boss said seriously," Making farmer or fisherman buy printer, I do doubt that you were exaggerating the functions of the printer and it is the forbidden of a salesman."

Anne always insist one principle: " Collecting our all energy to do the easiest things and you will be successful ". Later she created the record of 200 ten thousand annual sales. In 2001, Anne was named one of the world's greatest salesman in the 20th century by United States Fortune magazine.

Using shortest time to do the easiest thing. Making selling simple should become the truth of selling.

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