Future trends of international exhibition industry

Since the 18th century, The international exhibition industry has been well received by many enterprises with its unique functional advantages. Looking back at the glory history of international exhibition, the commercial orders that enterprises achieved are just countless.

But in recent years, with the quick development of network technology and economic competition, online shopping has become an important means of business which gradually becomes a trend while the exhibition industry seems no longer ideal to bring orders.

Facing such a grim situation, we have to question that does it worth for companies to spend the high cost participating in the exhibition?  Will Exhibition industry be ending? As an exhibition service industry,will the Exhibition display equipment manufacturers continue to splendid?

Admittedly, the actual order and profits the exhibition really brought were a lot less compared to the past in recent years, and this made so many companies disappointed. Undeniably, Exhibition visitors are still neck and neck compared to the past visitors, On some level, we only can gain small profit from exhibition, but anything cannot look at the surface, in fact , the exhibition brings potential benefits.

Take our company Hawk display for instance, every year we have participated in many international exhibition, such as the Euro Shop 2014 , America's printing exhibition, as well as the German Viscom. At this year's Euro Shop 2014 and Exhibitor 2014, we received less orders at the scene compared to the previous exhibitions, but after the exhibition, there are a lot of visitors who made the orders with us. They said they saw our online products and they were very interested in them. And through later understanding, they found that we were in contact with each other in other exhibitions, so they believed in our products, services and finally choose us. Just think, if we had not meet each other in the exhibition, would they put a large order to us? Maybe not.

Of course, with diversified and professional development of international exhibition industry, the interest that exhibitions bring was a lot. At the exhibition, exhibitors can reach potential customers better, can understand the development trend of the industry better,so they can understand the latest technology better, communicate with other expertise better and promote their development. The visitors also will be able to get access to more suppliers better within a relatively short period of time, which saves their time and labor costs. During the exhibition time, all exhibitors will display their parts products which will help visitors see the products closely and learn about its features, quality, and trust the quality of products which will increase the opportunities for later cooperation.

In addition, participating in international exhibitions is also an indirect international tourism. To some extent, we can understand humanistic and exotic cultures better from Local country and other areas through international exhibition. At the same time, we can contact with foreign sincerely in order to develop their own foreign markets and their interpersonal relations. It also can create conditions for the flow of products across the region ,the culture, the nations etc.

So, in my opinion , the international exhibition industry will continue to develop, and as service industry for exhibition industry, exhibition display equipment manufacturers will continue to have growing prospects.

Two exhibition of hawk display in February: Euro Shop 2014 and D·PES SIGN EXPO CHINA

Hawk display continuous participate in Euro Shop 2014 and D · PES SIGN EXPO CHINA

In this festive February, Hawk display ushered two exhibitions. One is Euro Shop 2014, which is the large-scale retail trade exhibitions in world, and which held the three years in the north of china. The other is D · PES SIGN EXPO CHINA, which is an influential spring professional event in spray print carving advertising sign industry at the south of the china.

 Hawk display in Euro shop 2014 

D · PES SIGN EXPO CHINA

Attending this two exhibition is a highlight of Hawk display in February. At the same time, the new display equipment from hawk display will become a new bright spot in two exhibitions and they will became the focus of the exhibition display equipment industry.

Euro Shop 2014 was opened on the 16th in Dusseldorf, Germany. It is a five-day exhibition. As early as the 13th of February,2014, the team of eleven people from Hawk display had set off to Germany, now they are at the exhibition site in a fiery exhibition. In their exhibition booth,they mainly display more than 50 kinds of products from their four brands, which including EXHILITE flexible exhibition display system , TFFRAME no tool boxes display system, EXPOPRINK digital printing systems HAWKDISPLAY portable display systems.

Among them, there are 8 to 10 new research projects products, such as rotated projection polyhedron, Amazing flexible tension fabric display, the one which can have many styles. As multimedia flexible display stand which can applicable to all Ipad, as well as newly Led Roll up which gained patent etc. The whole exhibition with a total investment of more than 700,000 yuan, At the exhibition site, Many surprise gifts, U disk, charging treasure, Mini roll up of Hawk display are  send for free. Simultaneously, you can also test some of their products at sense.

D · PES 2014 Fifth International spray printing, engraving and identifying technology exhibition will be held in Guangzhou during 21-24 February 2014. In those days, the Pazhou Poly World Trade Expo will gather tens of thousands of corporate decision makers and buyers who are professional in digital printing, engraving , ink materials, logo signs, light boxes, display equipment and other areas. Surely, some world's top  brands and domestic well-known enterprises will also participate in this exhibition, and which will display the industry 's top technologies, the most advanced machinery equipment and the latest materials.

Yesterday, the other team of Hawk display had start to leave Changzhou for Guangzhou with their brand products as well as some new products. Next,  they will set up the booth and display the best exhibition display equipment for you.

There is no doubt that the hawk display will obtain harvest and it will make a contribution for display equipment industry, let this industry go farther with the brand and new products of hawk display,with the enthusiastic team of hawk display, as well as the advocated service conception "using of our products, making people live better".

2014 Euro shop: 4 brands and 10 new products of hawk display will debut

Time closer and closer....16th to 20th,February，2014，Hawk display will debut Euro Shop again. It is said that hawk display will not only bring their four brand products, Exhilite EZ tube display, Tool-free frame, Expoprink, Hawk display portable display, but also take their 10 new products in this 2014 EURO SHOP,which will light up all your eyes.

2014 EURO SHOP is one of the great retail exhibition, which mainly divided
into four main zones: commercial equipment, visual merchandising and promotional techniques, business automation, commercial space design and display equipment. During the exhibition time, the whole exhibition hall will gather more than 1500 exhibitors and nearly a million viewers from 40 countries.

As the long-term exhibitor of the Euro shop. Simultaneously, as a Chinese
leader in facilities and equipment exhibition, Hawk display strive to bring the best and diverse display equipment for all customers. According
to statistics, the Hawk display will bring about 10 new products and more
than 50 products from four brand to display, mainly including their main brand products EZ tube display and tool-free frame.

EZ tube display as an aluminum tube frame, which is easy to assemble,so it can be designed as a various of shapes,such as EZ tube display 3D-300F which like an angle with beautiful wings,Ez tube 3D-80S which like an curly snake. Surely, custom manufactured counters and kiosks is allowed too. At the same time, all the EZ tube display with uibrant tension and Washable fabric graphics,which can keep fabric not wrinkling and beautiful.

Tool-free frame as an display equipment which is intended to Light-up the world with our finger-tip. In tool-free frame system, you can see lots of light box or other frame, which is very beautiful and can widely apply to exhibition hall, retail shop, automobile "4SW shop and interior decoration. Tool-free Frame is constructed from aluminum too, so it is light-weight and easy to install without using tools. Hawk provide standard size frame system and of course it can have your own custom-made for your needs. The graphic image will be made according to customer's design with our Korean D.gen direct digital print on tension fabric.

As for the 10 new products, which are likely to be out of the EZ tube display and tool-free frames products, but know them clearly, it is difficult to say..After all, it is necessary to maintain a certain mystique. In short, hope you to visit Hawk display in Germany..I do believe that their all product now matter new or not new will not live up to your expectations..

Know more information of exhibition or hawk display, you can follow
us. Looking forward your follow.

3 Mistakes You Should Avoid in Preparing an Exhibition

With all kinds of trade show tips online, I believe that everyone is familiar with how to prepare an exhibition. Compared with the useful tips, sometimes the painful experiences in others' exhibition might be more useful to you. So let's find the 3 most common mistakes and if you avoid these mistakes, it will be easily for you to have an good exhibition, thus making a better return on your exhibition investment.

Mistakes leading to failure

First, cut budget in your exhibition equipment.
As we all know, it takes a lot of money to attend trade shows for every exhibitor, especially to participate in an international exhibition. So lots of exhibitors try to save money elsewhere, such as using old display booth, old or cheap carpet, cutting extra plants or subsidiary display equipment etc.

If you do anything above, you are making a huge mistake. The exhibition booth and everything in there is a reflection of your brand and company image. You can compare and negotiate the pricing with your provider, but you shouldn't compromise the quality for cheaper products. Put a big investment in the right thing, and you can get big returns. Also you can save by changing a new fabric of your display booth with the same inner frame.

Second, bring wrong staff to your exhibition.
The staff is an important part in an exhibition. Professional staff can attract more customers to visit. Wrong staff may have the opposite results. Then, what's wrong staff? They are people who are untrained in courtesy and professional knowledge. In an exhibition, the staff should learn to smile to everyone, introduce products fluently and listen to visitor's opinions, suggestions carefully etc.

Finally, change your slogan constantly in the same subject. 
At a trade show, lots of exhibitors who have various products like to change their slogan in order to attract more visitors. But they do not know this is wrong and will cause counterproductive results. Why? It is not good for your brand building if you have too many themes. Selecting an unifying theme, and slightly changing in the slogan will be more acceptable.

So did you make any of the above mistakes? Try to avoid them and you may have a good exhibition turnout. And if you need some exhibition display equipment, you can have a look at Hawk display, which offers all kinds of TF TUBE display booth, portable display and all kinds of digital printing fabric for your exhibition.

The difference between EZ tube display and other displays

As we all know, there are many display equipment chooses for our trade shows, such as wooden display booth, EZ tube display booth and profiles display booth etc. And different types have different structure and functions, so if we can understand them well, We will have a better exhibition by find a suitable display equipment.

Hawk display as a professional manufacturer and supplier of portable display system, tool-free light box system, EZ tube display system and module exhibition solutions, as one of the 10 most promising enterprise in China advertising equipment, mainly including two types of display booth, one is EZ tube display booth and the other is profiles display booth.

So today, let's see the difference between EZ TUBE DISPLAY and profiles display booth.

Due to EZ tube display was composed mainly of aluminum tube, which compared with profiles display which composed by aluminum profiles is Lighter and easier to move. At the same time, it is easy for you to punch holes on the EZ tube, so install accessories on ez tube display to rich EZ tube display functions is easily. But profiles display equipment plus spare parts are mainly based on the groove spacing in internal profiles and you need add some high quality aluminum chips as an indirect pieces to solid profiles and parts.

The most difference between EZ tube display and profiles display is that they applied to different shape of the fabric picture. If you want to have an rectangular fabric picture for your exhibition, maybe the best choose is profiles display due to characteristics of profiles. Surely, If you want to have an special shape of fabric picture,like circular, curved etc,the best choose is EZ tube display according to characteristics of tube which can bend easily.

Of course, Due to smooth surface of tube, stretch fabric used over frames does not cause wrinkles or ripple. In addition, EZ tube display easy to install and easy to split into many  small parts. So it is conveniently packs into a small suitcase.

Those are the difference between EZ tube display and profiles display. Hope good for you!

EZ tube display will be a highlight of 2014 EURO SHOP

February 16, 2014, the 2014 Euro Shop, one of the largest retail industry exhibition on a global scale and influence will be kicked off at Dusseldorf. At that moment,the EZ tube display of hawk display will be a highlight of 2014 EURO SHOP compared with the Tool-free light box of hawk display which is a highlight of 2013 Viscom Dusseldorf.

Why EZ tube display will be a highlight of 2014 Euro Shop? EZ tube display, also known as Exhilite in Hawk display. Undoubtedly, the characteristics of EZ tube display determines its outstanding. Exhilite is a light-weight aluminum tube frame system of Hawk display. Under the carefully design of professional designer and the combination of various and flexibility components, it can offer a complete line of trade show display with numerous design models.

At the same time, Exhilite as an important brand of hawk display, there have been already many highlights products,such as unmatched EZ tube display 3D-500A, as EZ tube display 3D-300F which like an angel,bring your service, products and hope fly away,and EZ tube display 3D-112 which realize the perfect combination of silky fabrics and aluminum tubes,simple but no lack of beauty etc. In addition, as an strong design and innovative company with 28 products have patent within China, 2 products have patents in Germany and 1 product in United States. How can we doubt that the products of hawk display will not be the highlight of 2014 exhibition?

Surely, Concerned about this exhibition particularly is an important reason too.It is said that hawk display has already invested hundreds of thousands of money to the exhibition, and it prepared for this exhibition very early.

The Last but not the least, the EZ tube display will be the highlight due to this exhibition. This exhibition 2014 Euro shop is divided into four exhibition: EuroCIS,EuroConcept,EuroExpo,EuroSales. However, EZ tube display as an associated products of EuroExpo and EuroSales, which will become the object of attention more.


If you are interested in EZ tube display,and want to see more EZ tube display,you can click EZ tube display show.

Hawk digital printing display: The magic roll up stand

Roll up stand named Easy Rolls, meaning a pull to become a poster frame, also known as poster frames, display stand, is to establish a style propaganda posters, it is the most frequently used and most common one portable exhibition, common in the streets,and it is good for conferences, exhibitions, sales promotion, temporary stalls and other occasions.

Roll up stand main material is plastic or aluminum. Roll up stand alternative is street banners, knife flags, posters, stickers and so on.

The structure of roll up stand is a floor standing reel, from the ground up is an application shrinking columns, capitals have a buckle, when used by a vertical scroll bar pull a poster, attracting the attention of passers-by.

The roll up stand has many types, such as Single, Sided roll up stand, desktop roll up stand, electric roll up stand, folding roll up, telescopic pole roll up, drum roll up , wide base roll up, circular roll up, crescent-shaped roll up etc.

Compared with other exhibition equipment, it has there own Superiority. First, it is made from the alloy with concise style and cheap price. It is also lightweight and portable, and which is easy to transport, carry, store. At the same time, you will not be afraid if you are a freshman to install due to it is easy to install and easy to operate. The mainly economical and practical function of it is that it can be used repeatedly by replacing the screen.

How? Do you like roll up stand and think this product is good to exhibition? If you say yes and will have some need in future, you can connect with Hawk display, which is an manufacturers of portable display system which includes all kinds of digital printing display roll up stand, digital printing display system and fast exhibition etc.