Future trends of international exhibition industry

Since the 18th century, The international exhibition industry has been well received by many enterprises with its unique functional advantages. Looking back at the glory history of international exhibition, the commercial orders that enterprises achieved are just countless.

But in recent years, with the quick development of network technology and economic competition, online shopping has become an important means of business which gradually becomes a trend while the exhibition industry seems no longer ideal to bring orders.

Facing such a grim situation, we have to question that does it worth for companies to spend the high cost participating in the exhibition?  Will Exhibition industry be ending? As an exhibition service industry,will the Exhibition display equipment manufacturers continue to splendid?

Admittedly, the actual order and profits the exhibition really brought were a lot less compared to the past in recent years, and this made so many companies disappointed. Undeniably, Exhibition visitors are still neck and neck compared to the past visitors, On some level, we only can gain small profit from exhibition, but anything cannot look at the surface, in fact , the exhibition brings potential benefits.

Take our company Hawk display for instance, every year we have participated in many international exhibition, such as the Euro Shop 2014 , America's printing exhibition, as well as the German Viscom. At this year's Euro Shop 2014 and Exhibitor 2014, we received less orders at the scene compared to the previous exhibitions, but after the exhibition, there are a lot of visitors who made the orders with us. They said they saw our online products and they were very interested in them. And through later understanding, they found that we were in contact with each other in other exhibitions, so they believed in our products, services and finally choose us. Just think, if we had not meet each other in the exhibition, would they put a large order to us? Maybe not.

Of course, with diversified and professional development of international exhibition industry, the interest that exhibitions bring was a lot. At the exhibition, exhibitors can reach potential customers better, can understand the development trend of the industry better,so they can understand the latest technology better, communicate with other expertise better and promote their development. The visitors also will be able to get access to more suppliers better within a relatively short period of time, which saves their time and labor costs. During the exhibition time, all exhibitors will display their parts products which will help visitors see the products closely and learn about its features, quality, and trust the quality of products which will increase the opportunities for later cooperation.

In addition, participating in international exhibitions is also an indirect international tourism. To some extent, we can understand humanistic and exotic cultures better from Local country and other areas through international exhibition. At the same time, we can contact with foreign sincerely in order to develop their own foreign markets and their interpersonal relations. It also can create conditions for the flow of products across the region ,the culture, the nations etc.

So, in my opinion , the international exhibition industry will continue to develop, and as service industry for exhibition industry, exhibition display equipment manufacturers will continue to have growing prospects.

Good future from good mentality

I heard a very interesting story which is related to the state of mind. Maybe someone has already read it, but you can see again and tell yourself that the good state of mind is very important and good future come from good state of mind again.

A long time ago, there was a scholar who had failed two imperial examinations. One night before his third exam, he lived in a dilapidated teahouse. And he had a dream that night which including three parts. In the first fragment, he planted cabbage in the high wall. In the second fragment, he was already wearing a bamboo hat but he also hold up an umbrella in the rain. In the last fragment, he and a girl were sitting back to back on the bed, did nothing.

He felt curious, and always thought the meaning of this dream. However, the meaning is always unpredictable, so he came out and asked an old man that the meaning of the dream contains.

The old man thought for a while and gave him an analysis. He said, you would failed the exam again. First, it is unuseful that you planted the cabbage in high wall, did not wast time? Second, With a bamboo hat when you have an umbrella in rainy, did not superfluous? As for the last one that you and a girl sit on the bed back to back, not mean the game is over? Suddenly, Scholar felt frustrated and thought that the exam would failed once again.

Then, He went back to the teahouse, hold his parcel and decided to go home. The teahouse boss felt curious and asked him why went home rather than had exams. Scholar told his dream and words of the old man told. Teahouse Boss smiled and said:"you are wrong and you should take the exam" "Why?" becuase your dream mean that you can acquire fame certainly! You see, planting cabbage in the high wall means that "Gaozhong"? Wearing a bamboo hat and hold an umbrella means that you have adequate preparation? As for you and a girl sitting back to back on the bed suggested that it is time you have a turn."

The words of teahouse owner touched scholar deeply. He thought a while and said yes. . How can I not take an exam? So, he went into the examination room with a full passion. Finally, He won the third and gained success.

Maybe this is only a story, but The implication of its meaning is still applicable today. Good mind, good feature. For everything, we should have an optimistic mind, and believe that they will bring luck to me whether good or bad thing. For example, when you failed, you should stand up again because failure is just a challenge which will made you more strong. When you lose your job, you should think that there will be more choose for you and you can experience more fun of other work.

As the saying goes: "When Living close a door for you, it will open another door for you too" Yes, but it requires good state of mind.So, keep happy and optimistic mood, your future must be wonderful.

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